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LifeTag was established in 1994 by Tony Erha, journalist/ activist, with some individuals who have a common inclination to "making the world a better place". First known as the Lifeline Heritage until three years ago, LifeTag is a non-profit-oriented, non-political, non-religious and autonomous Non Governmental Organization (NGO).

Achievements

About a decade of its existence, the Organization has achieved a lot, some of which include;

• In 1994/95, was in the NGOs coalition that fought against the conversion to a mono-crop plantation, the buffers of the former Okomu Wildlife Sanctuary (now Okomu National Park), Edo State, Nigeria, reputed to be an international landmark,
• Collaborated for three years with the former Environmental Education Unit (EEU)-College of Education, Benin City [under the sponsorship of the Worldwide Fund for Nature (WWF) and the Nigerian Conservation Foundation (NCF)], to promote conservation awareness/education in schools.
• Initiated and spearheaded a preliminary Biodiversity Survey of the Ekpan Rain Forest located in Uhunmwode Council in Edo State. The project was being supported by NCF (National), the former Federal Environmental Protection Agency (FEPA), Pro-Natura International and others.
• Has been creating environmental awareness in Nigeria, using especially, journalists and media practitioners. A good example is the annual conservation awareness activity organized for journalists and the public, in collaboration with the Nigeria Union of Journalists(the Edo State Council)and the Okomu National Park.
• Carried out Ornithological Survey (1997) of Taraba State, which it discovered as a destination/stop-over for seasonal migratory birds from Finland and some European countries. LifeTag also discovered the state as source/route of international smuggling in endangered wildlife species such as the Chimpanzee.
• It is a valuable facilitator of Environmental/Nature Education project of the Ogba/Benin Nature Park and Zoo, Benin City.
• Currently, it leads a number of local and foreign NGOs in the agitation for the rehabilitation of victims of the year 2001 kerosene explosion in Edo State, Nigeria, from the Nigerian National Petroleum Corporation (NNPC) and the Edo State Government.